Mc Donald’s by Patrick Norguet – France

by thavila

Patrick Norguet is a very distinctive french Freelance Product Designer that’s known over a few years for his fourniture and interior design, he has worked with renowned brands like: Renault (Brusels and Tokio), Marithe & Francois Girbaud (Florence, Paris and Peijing), Petit Bateau, among others.

This is the time for the  fast-food grand Mc Donald’s across France, where Norguet was in charge of executing the new Identity Interiors for the restaurant.

The idea was to return to the concept of “Family” which in the passed years was being returned to, leaving behind the “teenage hangout”. We can see how the design has notably changed, in terms of furniture and even colours, we’re not in the playgroud for kids anymore.

 Dinning aera

The designer based on a neutral White pallet with degradations of grey and light brown, but always including the active and bright colours that caracterize Mc Donald’s, like yellow, red and a little orange was also added this time.

 

Norguet created diferent spaces and with those, different moods for the social interactions, open areas for eating standing up as well as more private areas for gathering in family, and digital terminals where you can order and have the food served directly to the table.

The zones are divided with his own “Still” metal chairs from Lapalma, plywood cabinets, shelving and booth, a very organic and also functional furniture wich is a very important topic in the fast-food restaurants.

The colour palette is the important topic in this design, the main idea is to return to the “Family Resaurant”concept and besides the new and formal interior design the colour is one of the most important factores when we want to direct and space to an specific client.

If we look at this design and imagine the old colours like: Yellow and Red we still look at it like a Kid’s restaurant, but the same design with the actual colours, more sober and clear, we inmediately feel in a “Grown up Restaurant”, the fourniture and the diferent aereas make clear that serious doesn’t mean boring. The nwe atmosphere is joyfull and easy to interact in family or even in small groups of friends

So  the great tip  in this design is that the colour can define a space if you direct it correctly, even if you have the simplest room, just think about what you want and who you want to visit your new areas.